From our previous knowledge of the industry in the MarkStrat world, we are approaching this business venture with the following overall strategy:
- conservative production levels
- competitive sales force size (firing costs are extremely high)
- products targeted towards niche markets
- undercut fellow competitors with regards to price
- eventually enter into Vodite market
We can anticipate that throughout the next couple of years, our strategies will need to evolve in reaction to rising competition. Ultimately, our goal is to retain a high stock price and capture a majority of market share in both Sonite and Vodite markets. Have faith in us - we will not disappoint you.
Keep you posted,
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