We managed to maintain our 2nd place position this period. Our continued success is primarily thanks to general growth in volume sales for all of our Sonites. SONO continues to be our big “money-maker”— it’s contribution adds almost $30 million to our total profits! Despite a number of the other Teams losing their market share and competitive positions in the market, we must not forget that we are way behind Team E. Looking ahead, we will modify our VOTI to have it better targeted towards the Followers market. As well, we may introduce another Vodite to capture more market share in this rapidly growing market. As was mentioned above, our Sonites continue to perform well and with more advertising and more optimal sales force allocation, we will aim for constant growth of around 20% in volume sold in periods to come.
The long term outlook for Company O is looking positive at this point. A major goal will be to close the gap between Team E and ourselves; our plans call for the meeting of this objective within three periods. We may even look into coordinating with Team E to create a duopoly environment that will be beneficial to both of our companies (as in the Coke and Pepsi industry); we recognize that there may not be a lot of incentive for Team E to agree to this now, but we feel that after closing the gap between our two companies they may be more inclined to take us up on our offer.
